The community’s devotion to producing and purchasing ethically sourced items, sustainability and living a healthy lifestyle allows startups such as Little Secrets to succeed, Tayer said. The Boulder Economic Council, the economic development arm of the Boulder Chamber, identifies natural products as one of the six key industries in the city. “We take great pride as a center for entrepreneurship and innovation in new products, and then we love to see them off to become national brands that are respected and appreciated,” said John Tayer, president and CEO of the Boulder Chamber. In 2019, Little Secrets joined a star list of Boulder organic food products to sell in Whole Foods, a list that includes Bobo’s Oat Bars and Justin’s. Production of the crispy wafers is outsourced to a company in Spain, while production of the rest of the products is outsourced to companies in the United States, and distributed from a warehouse in Indiana. Youll find candy-covered chocolates, peanut butter cups, chocolates with nuts and chocolates filled with mint, caramel, raspberry, noughat and other delicious. It also doubled its staff size from six to 12 employees. Since its creation in 2014, Little Secrets candy has hit shelves in 5,000 locations. Like UnReal, Little Secrets uses plant-based food coloring for its candy coating instead of artificial dyes.Īlong with Whole Foods, Little Secrets candy is also now available nationwide at Wegmans, King Soopers, Natural Grocers, Meijer, HEB, and Stop & Shop.According to the 2019 National Confectioners Association report on chocolate consumption, millennial consumers have driven an increase in demand for specialty, organic and ethically sourced chocolates.
The candies are similar to those made by UnReal, which makes dairy-free peanut butter cups and dark chocolate “gems”. Other vegan options include M&M’s-style candies in the flavors Sea Salted Peanut, Dark Chocolate, and Sea Salted Almond. But there has never been a vegan version in the candy brand’s 84-year history. Are There Vegan KitKats?Ĭreated in 1935 by English confectionery Rowntree’s of York, KitKats are world-renowned - Japan, for example, has had more than 300 special flavors since 2000, including green tea, azuki bean, and sakura blossom. I’m now looking forward to expanding our product line across other proven forms and to bringing Little Secrets to more consumers across the country,” said Chris Mears, CEO and founder. “When I started Little Secrets, I wanted to create a chocolate candy that was delicious and a slightly less guilty pleasure. Little Secrets vegan ‘KitKats’ | image/Little Secrets Candy Chocolate Little Secrets Dark Chocolate Candies Hover to Zoom. Whole Foods in particular is focusing on this. SO MIND-BLOWINGLY DELICIOUS, YOURE GOING TO WANT TO HIDE THESE. “Better for you” versions of candy and snacks are a growing trend among consumers, reflecting an increased interest in health and wellness, according to Forbes. According to vegan social justice nonprofit The Food Empowerment Project, much of the chocolate used by major brands like Hershey’s and Nestlé - which owns KitKats - are sourced from West African cacao farms connected to child labor, slavery, and human trafficking.įounded in 2015, brand recently received an undisclosed investment from Boulder-based accelerator Sunrise Strategic Partners in order to increase distribution and marketing efforts across the US. The brand’s vegan “KitKats” feature crispy wafers layered with dark chocolate créme and a sea salt topping.Īll Little Secrets candy is made using fair trade chocolate.
#Littlesecrets candy free
Described as a “clean label chocolate” company by Food Business News, Little Secrets products are free from artificial ingredients and flavors. The dairy-free candy bars are made by Boulder, Colorado-based brand Little Secrets. At long last, you can finally buy vegan KitKat-style chocolate bars at Whole Foods.
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